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¡¾About gongkong, gongkong.com, and gongkong.com/en¡¿
gongkong (literally, referring to industrial control) is a pioneer and leader of online media in China industrial control and automation segments.
Operated against a ¡°Professional, Thoughtful, Reliable, and Value-Generating¡± philosophy, it has created a unique online service platform that integrates information source and consultation for automation industry in her development history lasting many years. Therefore, gongkong is also reputed as an authoritative information source and consultation service provider.
Based on rich resources from China¡¯s top online media for automation industry gongkong.com, print media gongkong Communication, and experiences from more than 60 automation exhibitions, gongkong is able to help enterprises that wish to enter and expand in Chinese automation industry with advertising, news reporting, exhibiting, and other marketing endeavors.
As a portal for industrial control and automation, gongkong supplies its users with all-round information on enterprises, products, technologies, application cases, business development, marketing, training, latest events, and so on.
As a media enterprise, relying on comprehensive services that consist of market research, market consultation, market planning, marketing communications, public relation planning, and talent recommendation, etc., gongkong provides integrated marketing solutions for global automation enterprises.
The number of gongkong member enterprises has exceeded 450, including all of these brands famous in China and the world and have established long-term cooperative relationships with gongkong, such as SIEMENS, Schneider, Emerson, Rockwell, MITSUBISHI, ABB, OMRON, Honeywell, Ge Fanuc, Invensys, FUJI, Panasonic, Bosch Rexroth, NI, Delta, ADVANTECH, Supcon, and Hollysys, etc.
Encouraged by the support given to us from users and suppliers of automation industry home and abroad, gongkong opened an English platform china.gongkong.com, to provide consultation service and the latest automation information to overseas automation market.
Based on its in-time and wide-covering automation information, authoritative and reliable market assessment, a.gongkong.com/en/ is committed to helping global automation enterprises well understand Chinese automation market. Specifically, services of the English platform range:
From marketing consultation to market entrance analysis
From investment suggestion to entrance strategy
From cooperation negotiation facilitation to distribution channel development
From office building selection to local talents hiring
From marketing position to product strategy
From brand marketing to product marketing
¡¾Related Products¡¿
gongkong Observations ¡ª¡ª An E-journal on the research into China automation market and industrial economy
CAMRS¡ª¡ª Release conference on the research into China automation market
Annual Selections ¡ª¡ª The most influential third-party selection on China automation market
gongkongTOP10: A CD that contains annual essence information of gongkong
¡¾Concerned Industries¡¿
End users: users in segments of metallurgy, petrochemical, automobile, electric power, electric manufacturing, mining, building, paper making, medicine, food, and tobacco, etc.;
OEM industries: equipment manufacturing industries such as textile machinery, printing machinery, food machinery, packaging machinery, plastic machinery, rubber machinery, machine tools, and logistics equipments, etc.;
Emerging industries: users in segments of municipal, water treatment, environmental protection, energy, traffic, building, communications, financial, and so on; design institutes, system integrators, universities and colleges in various segments.
¡¾Website Service¡¿
China has emerged into the engine for world economy. Chinese market is conceived as the largest and most potential market in the world, automation market is not an exception.
Against this background, gongkong, as an authoritative and professional consultation provider, supplies automation enterprises with all-round services of market research, market consultation, marketing communications, and talent recruitment, etc.:
Following are detailed introduction of these sevices.
¡¾Promoting in Chinese Market¡¿
gongkong provides you integrated solutions for your sales development in China, starting from pre-market-entrance consultation to after-market-entrance assistance. Typical services in this category are brand promotion, marketing plan, product promotion, advertising and public relation establishment.
¡¾Before entering Chinese market¡¿
¡ñOnline sales promotion: Release your information, whether it is on your enterprise, product, and technology or to seek for sales agencies and business partners, on the Chinese version of gongkong.com to more than 500,000 registered users and about 100,000 registered enterprises, and gain feedback from Chinese market.
Price: 2,500 US Dollars/Year, translation fee (limited within 20,000 Chinese characters), news release, and advertising expenses included
¡ñExhibition Representative Service: we select for you and participate in your name the most suitable exhibitions and trade fairs, to help you collect demand and cooperation information at a minimum expense. Our constant exhibition research, cooperation with over 60 exhibition organizers, and participation experience in more than 20 exhibitions each year allow us to provide professional exhibition representative service for you.
Price: 2,000 US Dollars/Time
Process: Give us your advertisement design for the exhibition and your promotional materials, and tell us your exhibition-participating objectives. We¡¯ll arrange everything and represent you in the exhibition/trade fair, and send information and relevant photos back to you after the exhibition finishes.
¡ñCooperation Opportunities
You are able to check cooperation-seeking information from Chinese automation distributors and product-purchasing information from Chinese users here. We provide you access to make online contact with information releasers. At the meantime, overseas automation product suppliers are able to release supply information at the English version of gongkong.com. We will transfer the information onto the Chinese version gongkong.com, where 500,000 registered industrial users, and more than 100,000 Chinese industrial enterprises are able to know you and send you feedbacks.
Price: 1,000 US Dollars/Year
¡ñMember Service
Join our club and enjoy our package service: Regular market review, Online sales promotion, Regular exhibition and trade fair notification, Simplified exhibition representative service
Price: 3,500 US Dollars/Year
¡¾After entering Chinese market¡¿
Our professional consultants, having long been working in automation industry and successfully marketed for over 300 enterprises, promise to provide you the best marketing service to ensure your smooth market entrance and maximize your profit. After your entrance into Chinese market we offer to you:
¡ñMarketing plan and Marketing plan implementation
¡ñPublic relations development
¡ñBrand promotion
¡¾Chinese Market Assessment¡¿
¡¾Market Assessment¡¿
Market Research Division of gongkong was set up in October 2003. Based on information from over 400,000 registered users and experts (Statistics recorded until November 30, 2006) from a wide variety of industries (including metallurgy industry, electric power industry, petrochemical industry, food machinery industry, packing machinery industry, print machinery industry, textile machinery industry and plastic machinery industry), the division has been conducting research on Chinese automation market for 4 consecutive years.
In the previous 4 years, Market Research Division of gongkong made over 10 thousand online, telephone, and face-to-face interviews. In the meantime, it published dozens of research reports on automation market, the scope of which cover various fields of automation industry. The annual market research reports released by gongkong on automation market has become one of the most popular services of world automation suppliers when they consider entering Chinese market.
Reports on Sale
2008 Reports
2008 China PLC Market Assessment
2008 China Automation System Integration Assessment Report
2008 China HMI Software Market Assessment
2008 China LV inverter market assessment report
China HMI Market Assessment 2008
2008 China Motion Control Market Assessment
China Control Valve Market Assessment 2008
2008 Rubber Machinery Industry Automation Marketing Research Report
2007 Reports
2007 China FA Sensor Market Assessment
2007 China HMI Market Assessment
2007 Chinese Level Meters Market Assessment
2007 Chinese DCS Market Assessment
2007 Chinese Flow Meters Market Assessment
2007 PLC Market Assessment
2007 China Motion Control Market Assessment
2007 China LV Inverter Market Assessment
2006 Reports
2006 China LV Inverter Market Assessment
2006 China Field Bus and Industrial Ethernet Assessment
2006 China HMI Software Market Assessment
2006 China Automation System Integration Assessment
2006 China DCS Market Assessment
2006 China OEM Automation Market Assessment
2006 China MV Inverter Market Assessment
2006 PLC Market Assessment
2006 China HMI Market Assessment
2006 China Motion Control Market Assessment
2005 Reports
2005 China Motion Control Market Assessement
2005 China AC Drive Market Assessment
2005 China PLC Market Assessment
2005 China DCS Market Assessment
2005 China Industrial Control & Automation Exhibition Assessment
2004 Reports
2004 China OEM Automation Market Assessment
2004 China Motion Control Products Market Assessment
2004 China HMI Market Assessment
2004 China Inverter Market Assessment
2004 China PLC Market Assessment
¡¾Research on Market Entrance¡¿
In addition to an annual release of research reports on automation market, gongkong provides foreign automation enterprises with a variety of customized market research services. Starting from market entrance, sales channel development, new product testing, competition analysis, to business cooperation establishment, its service offers its clients a positive and helpful reference when they make decisions on market positioning, product positioning, pricing, and entrance mode.
¡ñResearch on entering Chinese automation market
¡ñResearch on entering automation market for different industries
¡ñResearch on entering Chinese market for different products
¡ñResearch on business cooperation mode
¡¾Market Review¡¿
Tell us the products and brands you are interested in and we will send customized market information to you once in a month. The informatioan will be summarizing the latest activities and developments in the market.
To be more specific, our market review is mainly on the following aspects:
¡ñMarket Appraisal: Anlysis of the current automation market
¡ñExhibitions and Trade Fairs: List of upcoming exhibitions, seminars, and trade fairs
¡ñMarket Activities: Latest events in automation industry
¡ñInvestment Information: Investment developments of mainstream suppliers
Price: 1,000 US Dollars/Year
Delivery frequency: Once a month
¡¾Sales Channel Development¡¿
Sales channel is an effective tool in facilitating an enterprise to enter a new market. Mainstream automation brands in Chinese market all have hundreds or at least dozens of well-operated sales channels. gongkong collects information on distributors and system integrators from over 6,000 automation enterprises in Chinese market and takes a step further to conduct analysis on the collected information. All these enable gongkong to provide you:
¡ñ Suggestions on appropriate sales partners, with effective partnership assessment
¡ñ Suggestions on sales channel construction at an earliest date, with our rich information resources on sales channels, in-time information release, and scientific assessment
¡ñ Suggestions on sales channel planning and implementation, in accordance with your market and products positioning
¡ñ Suggestions on distribution channel development, in accordance with your market expectations and products;
¡ñ Providing information on System Integrators (SIs);
¡ñ After-sales service system construction;
¡ñ Helpful suggestions on your sales channel maintenance and management, based on our knowledge from sales channel management research, problematic sales channel analysis, and successful supplier cases research.
Our service covers every field of FA/PA, including PLC, DCS, PAC, PC-Based, CPCI/PXI, emnedded system, SCADA, industrial ethernet, wireless communication, automation software, HMI, LV inverters, HV inverters, motion control, mechanism drive, machine vision, FA sensor, field instruments, display and control instruments, analyzing and testing instruments, valve and actuator, industrial safety, components for electrical appliances, power supply, etc.
Price: 5,000 US Dollars
¡¾Local Work Team Construction¡¿
gongkong provides you advices and suggestions on local work team construction to help you build your Chinese work team and in turn increase your market share and improve your customer service. Our suggestions on work team construction include:
¡ñLocal automation talents recommendation (based on our understanding of Chinese culture, Chinese market and our automation talents databank);
¡ñWork Team building
¡ñEmployee training
¡ñOffice building selection
¡¾More about gongkong¡¿
As an authoritative consultant for Chinese automation and industrial control industry, we provide information and services through gongkong.com as well as via print magzine, e-magzine, and gongkongTV (a vedio website). Now, gongkong has become the only organization in China that provides information, consultation, and annual market research reports for automation industry.
¡¾gongkong Communication¡¿
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gongkong Communication, a magzine sponsored by gongkong, carries articles on automation products comparison and analysis, electric control system design, product use instruction, product maintenance tips, market assessments and latest technology developments. The magazine, circulated within gongkong Club, aims to provide a helpful reference to automation engineers working at different layers, including system designers, field maintenance engineers, purchasing engineers, and decision makers. Its 9,000copies/issue circulation volume well testifies that the magazine has emerged as an information authority in the field of industrial control and automation.
¡¾China Automation Marketing Research Seminar (CAMRS)¡¿
On October 13, 2004, gongkong hosted the first seminar of China automation marketing research (CAMRS) in Shanghai. Over 60 influential automation enterprises sent representatives to the seminar for sharing automation market researches that gongkong has been conducting in the previous year.
On November 18, 2005, CAMRS was opened again in Beijing. Present at the seminar were 167 representatives from 84 automation enterprises. Market research reports on PLC, IPC, DCS, inverter, motion control, OEM, and System Integration were presented.
On January 12, 2007, the third CAMRS was held in Beijing. Coinciding with this year¡¯s seminar was another grand event of gongkong --- Awarding Ceremony of 2006 Selection of Hot Events in Chinese automaion industry. More than 220 representatives from about 100 major automation enterprises attended the seminar.
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¡¾Annual Selections¡¿
As a leading automation media, gongkong has hosted annual selection activities for 5 consecutive years. Selection areas include:
¡ñSelection of hottest news
¡ñSelection of decent technology dissertation
¡ñSelection of best application case
¡ñSelection of most creative product
¡ñSelection of most effective marketing practice
The selection are well received among mainstream suppliers and thousands of automation product users. They have actually been listed among the top events of year within the automation field. Leading automation enterprises, including ABB, SIEMENS, ROCKWELL, HOENYWELL, SCHNEIDER, MITSUBISHI, and GE FANUC, are active participants.
¡¾gongkong Club¡¿
Among the 500,000 registered users of gongkong.com, members of gongkong.com Club are a group with utmost influence.
¡ñThey have been working for at least 3 years on automation system design, automation product operation, maintenance, or purchasing.
¡ñThey are authoritative planners and decision makers of automation enterprises.
¡ñThey are end users, OEMs, design institutes, or system integrators.
¡ñThey underwent strict examination before being admitted into gongkong.com Club, and they pay for their membership.
Basically, the influence of gongkong.com Club comes form the influence of its over 10,000 automation engineer members.
gongkong Club is a bridge linking suppliers and users of automation products. Moreover, through gongkong.com Club, gongkong.com provide its enterprise clients more considerate services, including:
¡ñCommodity Fairs
¡ñVarious marketing activities
¡ñPotential enterprise user development
¡ñEffective direct mail service
¡¾gongkong Top 10¡¿
A CD, gongkong Top 10, contains all and only essence information of gongkong.com.
It selects information from the fields of PLC, PC-BASED, DCS, Filedbus, Industrial Ethernet, Automation Software, Human-Machine Interface, Embedded System, Remote Measurement and Control, Inverters, Motion Control, Meters and Instruments, Sensors, Electrical ¡¡¡¡Appliances, Power Supply, etc. Specifically, it contains:
¡ñTop 10 industrial control products
¡ñTop 10 downloaded industrial control materials
¡ñTop 10 application cases
¡ñTop 10 technology dissertations
¡ñTop 10 technology topics
¡ñTop10 online teaching courses
In addition, it includes an annual selection package of gongkong.com:
¡ñAnnual selection of most creative product
¡ñTop 10 technology dissertations from previous annual selections
¡ñTop 10 application cases from previous annual selections
¡ñTop 10 news from previous annual selections
¡ñExhibition/Trade Fairs information circular
gongkong Top 10, intended to be a review of the latest developments in automation field, summarizes in accordance with the information and visits record of gongkong.com, and in this sense reflects the true voice of the market.
gongkong TOP 10, with its over 20,000 copies circulation volume every year, is considered among automation engineers as having high reference and collection value.
¡¾Multi-Media Services¡¿
gongkongTV(gongkong.tv), released by gongkong on April 23, 2007, is the first media in the field of automation industry and industrial control to provide information through videos.
Serving as a complementation of gongkong.com, it is intended mainly to:
¡ñDemonstrate culture and work of automation enterprises
¡ñExplain use, operation, and maintenance knowledge of automation products
¡ñDisplay new products
¡ñProvide online live broadcast of seminars and roadshows
¡ñProvide online lectures on fast-developing technologies
¡ñReport news
¡ñProvide lectures on creative management
¡ñDistribute podcast
gongkong.com has been received as a brand-new information source in the field of industrial control and automation, and now gongkongtv.com is another pioneering step we make. gongkongTV, as another new media for industrial control and automation, will be leading its followers to serve automation enterprises and users better.
¡¾Our Focuses¡¿
| PLC |
DCS |
PAC |
PC-BASED |
CPCI/PXI |
Embedded System |
SCADA |
Automation Software |
HMI |
Industrial Ethernet |
Fieldbus |
Wireless Communication |
LV Inverter |
HV Inverter |
Motion Control |
Machine Transmission |
Machine Vision |
FA Sensor |
Field Instruments |
Display Controller |
Analytical&Testing Instruments |
Valve&Actuator |
Industrial Safety |
Electrical Appliances |
Power Supply |
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¡¾Our Resources¡¿
¡ñOverview (Statistics by June 30, 2008)
According to the latest statistics by June, 30, 2008, the registered users of gongkong£¨www.gongkong.com£©have amounted to 602,088, with an average monthly growth of more than 10, 000 people. The majority of these registered users are from enterprises, OEMs, design institutes, system integrators, universities and colleges, suppliers and distributors in various segments.
Registered User Analysis: By Profession

Registered User Analysis: By Job Types

Registered User Analysis: By Enterprise Size (specifically, by number of employees)

Registered User Analysis: By Enterprise Property

Registered User Analysis: By Fields of Interest

¡ñPage View (Statistics by June 30, 2008)
The average visits have increased up to 68,374 (stat. according to different IP addresses); the average daily pageviews has been up to 1,349,319£»the mean stay time of each visitor: 27 minutes and 25 seconds.
¡ñVisit Time Distribution Analysis

¡ñStatistics on Information Resources and Website Traffic (Statistics by June 30, 2008)
| Information Resources |
Website Traffic |
| 14,056 member suppliers |
12,732,987 web search |
| 34,118 pieces of news |
34,398,139 page views |
| 30,053 pieces of technical materials |
17,535,939 downloads |
| 19,318 pieces of technical articles |
27,997,278 readers |
| 26,950 pieces of product information |
51,805,660 hits |
| 1,819,496 pieces of forum posts |
143,053,824 participants |
| 2,863 pieces of new information/day |
1,349,319 page views/day |
¡¾Brands we serve¡¿
The number of automation enterprises registered at gongkong.com (including suppliers, sales agencies, and system integrators) has exceeded 10,000, over 400 of which pay to get customized information and consultation services.
¡¼PLC¡½
SIEMENS, MITSUBISHI, OMRON, Schneider, Rockwell (AB), GE FANUC, Delta, Panasonic, LS, ABB, FUJI, Fatek, B&R, IDEC, KEYENCE, saia-burgess, HITACHI, Techwayson, HollySys, THINGET, ECHO, Rede, KDN, KEWEI, etc.
¡¼DCS¡½
ABB, Honeywell, Invensys, SUPCON, SIEMENS, EUROTHERM, MOX, B&R, Weisheng, SunyTech, XHZ, etc.
¡¼PAC¡½
GE FANUC, Rockwell, ADVANTECH, NI, OPTO 22, ICPDAS, B&R, Beckhoff, SHUOREN, etc.
¡¼PC-BASED¡½
ADVANTECH, EVOC, KONTRON, NI, ADLINK, SIEMENS, LEO, I-LACS, ICP DAS, NORCO, Arbor, AAEON, Grantech, iBASE, Phoenix, Beckhoff, ACTRLRUN, inLog, etc.
¡¼CPCI/PXI¡½
NI, ADLINK, ADVANTECH, KONTRON, EUROTECH, Concurrent, etc.
¡¼Embedded System¡½
ADVANTECH, EVOC, AAEON, ICOP, EUROTECH, INTEL, VIA, Z-WORLD, WIND RIVER, iBASE, SeaTech, Brightsky, jizhida, Arbor, Lanry, etc.
¡¼SCADA¡½
MOX, SIXNET, Wonderware, ECHO, Econtrolnet, Vcontrol, Bocon, ASATech, etc.
¡¼Automation Software¡½
Wonderware, GE FUNAC, SIEMENS, Rockwell Automation, Citect, Kingview, Sunway, KW, infoteam, ICONICS, controX, Realbridge, TRACE-MODE, FameView, INSPEC, CenturyStar, Advantech WebAccess, etc.
¡¼HMI¡½
SIEMENS, MITSUBISHI, PRO-FACE, Beijer (HITECH), ADVANTECH, OMRON, eVIEW, HAKKO, FUJI, ELO, M2I, Rockwell, WEINVIEW, Delta, nTouch, TONCEN, Samcon, Cermate, PenMount, etc.
¡¼Industrial Ethernet¡½
Hirschmann, SIEMENS, Contemporary, MOXA, DIGI, OPTO 22, SIXNET, ATOP, SUNIX, Kyland, ZHENWEI, Korenix, Transcend, GarrettCom, Perle, SIXNET, OMATE, Phoenix, Hilscher, etc.
¡¼Fieldbus¡½
CC-LINK, ODVA, SIEMENS, ROCKWELL (AB), PHOENIX, Beckhoff, WAGO, HMS, Hilscher, Lumberg, etc.
¡¼Wireless Communications¡½
MDS, NISSEI, Sinosun, Saro, GRANDCOMM, TDX, Helicomm, Hongdian, Lenz, LCKJ, InHand, ZTTEN, etc.
¡¼LV Inverter¡½
ABB, SIEMENS, FUJI, MITSUBISHI, Schneider, Delta, EMERSON, SANKEN, DANFOSS, Rockwell (AB), LENZE, VACON, Panasonic, LS, KEB, SenLan, Inovance, HUIFENG, TAIAN, SEOHO, FENGGUANG, Jaling, INVT, KEMRON, TIME GROUP, Bosch Rexroth, Ambition, Powtran, Shihlin, Yolico, TECO, SUNYE, QMA, Vector, Ribo, SHSY, XUNLEI, Jiachuan, DIRISE, Delaier, etc.
¡¼HV Inverter¡½
SIEMENS, ABB, Rockwell (AB), Leader & Harvest, FENGGUANG, Jaling, Hicon, Ambition, Sanhuan, ZHIGUANG, IPER, etc.
¡¼Motion Control¡½
MITSUBISHI, SIEMENS, Panasonic, Bosch Rexroth, DANAHER, Schneider, ROCKWELL(AB), FUJI, LUST, Infranor, OMRON, BERGER LAHR, B&R, KEB, Delta, SYNTRON, Step-Servo, Adtech, Kinco, Erdos, Stars, Haydon, Estun, NTP, TIME, Yako, etc.
¡¼Machine Transmission¡½
SEW, NORD, KEB, alpha, LENZE, DANFOSS, APEX, BONFIGLIOLI, etc.
¡¼Machine Vision¡½
KEYENCE, OMRON, SIEMENS, PPTVISION, COGNEX, NI, DAHENG, EURESYS, BANNER, etc.
¡¼FA Sensor¡½
OMRON, SICK, P+F, TURCK, BANNER, KEYENCE, AUTONICS, SUNX, LEM, VAISALA, HEIDENHAIN, MICRO-EPSILON, WeiBo, BALLUFF, TR, Measurement, Contrinex, ifm, DIMETIX, Leuze, FeiYan XianXing, etc.
¡¼Field Instruments¡½
EMERSON (ROSEMENT), ABB, E+H, YOKOGAWA, SIEMENS, SAILSORS, Honeywell, Foxboro, GE Sensing, RED LION, WECAN, Collihigh, F&B, wideplus, Hongrun, FINE, SENEX, HuaKong, KENT, KOBOLD, HUAHAI, TOWA-SEIDEN, Nicety, Oxder, LONGTEC, VAISALA, ACI, CCS, etc.
¡¼Display Controller¡½
YOKOGAWA, SUPCON, YUDIAN, F&B, wideplus, Hongrun, ENVADA, LCKJ, ADtek, PANGU, DELTA, E+H, AUTENTO, GOLD&STONE, Shuaiyi, Yutong, Anthone, CHNT, TAIE, etc.
¡¼Analytical Test Instruments¡½
FLUKE, ABB, VAISALA, METTLER-TOLEDO, E+H, Shuaiyi, etc.
¡¼Valve&Actuator¡½
FISHER, SMC, SNNA, SIEMENS, FESTO, HOERBIGER, OMAL, Norgren, Hongrun, F&B, HuaKong, etc.
¡¼Industrial Security¡½
PILZ, OMRON (STI), BTI, BANNER, SIEMENS, SICK, Hongrun, etc.
¡¼Power Supply¡½
MEAN WELL, Densei-Lambda, COSEL, REIGNPOWER, HENGLV, robust, MORNSUN, etc.
¡¼Electrical Appliances¡½
SCHNEIDER, ABB, OMRON, IDEC, MOELLER, PILZ, PHOENIX, RITTAL, WEIDMULLER, OPTO 22, LS, DINKLE, ANLY, MECANO, WIELAND, TAYEE, SIBAS, etc.
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